Amongst the brightest minds I’ve encountered in my career. Amr has a unique ability to identify a brand’s essence and reframe it to tackle different challenges. He is never shy about questioning a brief and digging to get to the core of our objectives, which has resulted in better and more effective work. His high level strategic thinking makes him an invaluable asset to the team and working with him is an absolute pleasure.
An obsessive learner who thrives on discovering and decoding the complex. He has a diverse range of interests that add a rich perspective to his thinking as a planner. Over the years I have found him to be a very reliable person with a very sharp eye for detail. His passion for new ideas combined with his witty sense of humour has made him a darling with the creative team members and a strong ally for the clients.